Target markets. Engage buyers. Accelerate growth.

Velar Capital
1 min readJun 24, 2021

Sales is evolving faster than ever before. Buyers are looking to social media and other platforms to inform their decisions. Sales teams are now only involved at the end of the process, after most of the buying decision has already been made. How do you influence your prospects in this new environment?

Connect

Social networks allow you to connect to your buying community where they are.

Engage

Experiment, analyse, learn and adjust your approach using real-time feedback.

Convert

Timing is everything, be there when your buyers’ are ready to talk.

In such a saturated market, with an abundance of freely available information, buyers prefer to do their own research anonymously before engaging with vendors. It is estimated that 83%* of a buying decision today is made without engaging with sales teams at all.

Our cutting edge software provides powerful analytics and unique insights so you can track and capitalize on interactions with buyers at the right moment to make a big impact.

Our intuitive platform allows you to integrate all of your existing tools into one seamless system that plugs straight into your CRM, making demand generation management simple. Get ready for easy, nurtured leads arriving daily!

Your buyers shift in behavior requires a new discipline; social listening, data science and behavioral economics are fundamental. With all that data, finding and engaging your market doesn’t need to be based on guess work.

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Velar Capital

Early-stage VC firm focusing on enterprise applications and IT infrastructure.